TAMPAX OMNI | 2025
Half of the world has a menstrual cycle and knows that it is bloody, uncomfortable, and above all, natural. Tampax knows that, too! The brand has been leading the charge to change the way society views periods from the beginning; why stop now? Through this rebrand, Tampax opens the door to a largely untapped market among top providers of menstrual products. By moving away from historically “feminine” color palettes and messaging that trivializes the menstrual experience, Tampax takes one more step towards breaking down harmful societal ideas about menstruation, while positioning itself as a leading brand in gender inclusive menstrual care products.
WATKINS COLLEGE OF ART 2026 - JUROR'S CHOICE AWARD
